News

4 Steps to Beat Inflation in Your Business
Apr 7 What is your plan? Inflationary pressures are surging around the world. First they start showing up in shortages of goods, then of services, then of labor and there is often only one approach for most businesses in the financial toolbox to confront its effects—pay more now and hope you can recoup it in higher prices to the customer. If you can’t then you get to deal with higher priced goods sitting in the warehouse and growing old. (But hey, at least you don’t have to remake or reorder... Read more...
3 Affordable Ways to Increase Brand Reach
Mar 2 Struggling to find new employees, sales reps and customers for your company? You are not alone, as many companies are in the fight of their lives. If you find your business in this situation, make a few changes and adapt your outreach before it’s too late…especially you small companies without millions to get the word out about who you are and what do for your customers. Here are 3 Affordable Ways to Increase Your Brand Reach in 2022 for little or no money: Podcasts: Dip your toe in... Read more...
4 Step Ecommerce Holiday Marketing Guide - Mother’s Day
Apr 19 Which Gift Giving Holiday is Number 2 In Revenue Generation? Christmas is the mother of all holidays for getting some well deserved time off, but also for driving consumer sales numbers through the roof. Did you know? Christmas is simply massive and in 2021 generated almost $1,000/person. So which one comes in second? Valentines Day? Wrong Easter? Wrong Fathers Day? Way Wrong. No, it’s Mother’s Day. FACT: According to the National Retail Federation, the average per person spend for Mother’s Day in the US was $220.48. Yes per... Read more...
5 Steps to move from “What” to “How” in your Business
Apr 23 You have a vision, the “What of your business”. You’ve shared it. It’s driving your business into action every day. But if you’ve been working in your business long enough, you know that Vision and Action are not enough on their own. You can have the vision of becoming a marathon runner, but if you train like a sprinter you can do all the work required, but not succeed. You have a vision. You are a hard worker. You will fail. When if comes to success, doing the... Read more...
Act Now to Grow in 2022
May 16 Times are changing quickly for many network marketing and other traditionally sales force driven companies (real estate, insurance sales, etc.) and for many it might seem as if there are no solutions that will work with their business models. Not true. Many companies are doing really great and are innovating intelligently. But many more this year are seeing changes that are wrecking their financial models before their eyes. Fortunately this does not have to be a permanent situation. Today, I’ll give you 3 Steps you can begin this... Read more...
Business Killer: Ignore those Shifting Customer Acquisition Costs
Jun 9 How you get and keep your customers matters. We have to get customers or we are out of business, but choosing the wrong Customer Acquisition Method will bankrupt your business. Why should I care as long as I get more customers? Sometimes the cost to acquire a new customer will not be worth it. Read this quick article if you: Are frustrated by your profit margins? Are wondering how much a new customer is worth to your business? Don’t understand why your sales approach may not be working... Read more...
8 Tips for Getting Things Done in Your Business
Jun 21 In order to be successful in business, it's important to have a plan in place for getting things done. Here are eight tips for getting things done in your business: 1. Set priorities. One of the best ways to get things done is to set priorities and focus on the most important tasks. When you have a list of things to do, rank them in order of importance and focus on the tasks at the top of the list. 2. Make a plan. If you have a plan,... Read more...
3 Affordable Ways to Increase Brand Reach in 2023
Jan 4 If 2022 was to be the “end of the pandemic”, it proved to be the morning after with high inflation, ongoing health concerns, a war in the Ukraine, and the recurring questions about “Are we in a recession?” (Quick answer was Yes at the end of Q2 2022, but by Q3 2022 the GDP bounced back into the positive so it was over in just 2 months!) The challenges for businesses in 2023 are still many, but with wages continuing to grow we could ‘enjoy’ another mild recession... Read more...
11 Marketing Communications to Grow Sales
Sep 5 Marketing communications continue to change rapidly and to keep them impactful it's important to review where business communications are doing the job and where they are failing your business. When was the last time you checked on your marketing communications workflows? Which ones do you have in place and are they doing better for you or worse than before? Having a lot of email communications going out without results is the marketing equivalent of a salesperson that has a booked out calendar but a terrible ‘win rate’. Before... Read more...
Using KPI’s for Clarity - Understanding Net Revenue Retention (NRR)
Sep 5 Gaining clarity on the direction of a business seems easy to get to, but so often that is not the case. One number that will help many companies is understanding Net Revenue Retention (NRR). Here are just a few types of companies that should be checking NRR every month: SAAS Companies Subscription Companies Direct Marketing and Direct Sales Companies What is NRR? NRR measures the “net” amount of revenue from one period to another for a business. It is useful because of the way it tracks revenue expansions,... Read more...