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Velocity Guidelines
The Velocity Roadmap® is a proven incremental program for businesses to focus on success, reducing the risk, and improving the odds of success.
Value Clarity
Whether it’s your entire company as the “product” or a new initiative, it’s critical to clarify the product value with data and validation. We have been focused on using client and external data since our inception. It’s critical that we focus on the value you are offering. If your value is misunderstood then the market size, sales approach, and potential satisfaction will all be compromised.
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Defining the ‘why’
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Examining internal and external data
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Risks and strengths of data based product visualizations
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Restating the ‘why‘ based off data validation
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Creating a financial product business idea score
Unambiguous Offer
- 1. Buyer expectations
- 2. Assigning resources to meet expectations
- 3. Installing progress management and communication practices
- 4. Marketing strategy, pricing and promotional plan
- 5. Defining your sales process
- 6. Tracking the build
- 7. Establishing Brand Identity
- 8. Ways to get the word out
With a product visualized, defined and valued, it’s time to create the offer. If it’s a product, a new division, or a business modernization effort, making the ‘new’ unambiguous for the target market needs a process to use - or when it’s built no one may want it.
Value Clarity
The team will be excited and nervous at the same time, but the key to having a Smart Launch is to be obsessively observant: Learning fast, course correcting for the right elements (not all feedback is helpful), and focusing on early adopters who will provide more real feedback than any focus group ever could.
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Know your target
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Measure your numbers
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Validate your sales processes
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Course refinement process
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When to modify the team
Using your Smart Launch data to meet the business goals
Results Based Revision
- 1. The Spock Approach
- 2. Adapting Lean Review Processes
- 3. Grouping changes for maximum effect
- 4. Reducing dependency on backward looking data
- 5. Process, process, process
- 6. Meetings to build a business and engage the team
Is it going great or poorly? Either way, changes will be needed. In the best case, testing and bug fixing will be needed. In the worst case, you are operating on the patient while the gurney is being pushed down the hallway. It’s critical at this time to follow a proven iteration process to improve the product to full rollout. The temptation to break away from proven methods will be high, but to ‘break away’ will cause less support from the organization and the financial backers as transparency of process erodes and confusion overcomes trust.
