In order to get the most out of your business, you need to know your key numbers.
What are key numbers? They are the numbers that give you the most insight into your business. They tell you how your business is performing and where you need to make changes.
The ranges on these vary between industries and selling channels. So an eCommerce company might have one target for customer acquisition costs, while a direct sales or direct retail store has targets that are significantly different.
There are a few key numbers that you should track on a regular basis. These are:
1. Gross Profit Margin
Your gross profit margin is the percentage of revenue that is left after you subtract the cost of goods sold from your revenue. This number is important because it tells you how efficiently you are running your business. If your gross profit margin is low, it means that you are not making a lot of money on each sale. You may need to raise your prices or find ways to reduce your costs.
2. Net Profit Margin
Your net profit margin is the percentage of revenue that is left after you subtract all of your expenses from your revenue. This number is important because it tells you how much money you are making (or losing) on each sale. If your net profit margin is low, it means that you are not making a lot of money on each sale. You may need to find ways to reduce your expenses or increase your revenue.
3. Sales Revenue
Your sales revenue is the amount of money that you have earned from your sales. This number is important because it tells you how much money your business is making. It is also important to track your sales revenue over time so that you can see how your business is performing.
4. Cost of Goods Sold
Your cost of goods sold is the amount of money that you have spent on the products that you have sold. This number is important because it tells you how much money you have spent on each sale. It is also important to track your cost of goods sold over time so that you can see how your business is performing.
5. Operating Expenses
Your operating expenses are the amount of money that you have spent on things other than the cost of goods sold. This number is important because it tells you how much money you are spending on things other than the products that you are selling. It is also important to track your operating expenses over time so that you can see how your business is performing.
6. Net Income
Your net income is the amount of money that you have earned after you subtract all of your expenses from your revenue. This number is important because it tells you how much money your business has made (or lost) in a given period of time. It is also important to track your net income over time so that you can see how your business is performing.
7. Debt to Equity Ratio
Your debt to equity ratio is the ratio of your total debt to your total equity. This number is important because it tells you how much debt your business has compared to how much equity you have. It is also important to track your debt to equity ratio over time so that you can see how your business is performing.
8. Return on Equity
Your return on equity is the percentage of profit that you are making on your equity. This number is important because it tells you how efficient you are at using your equity to make money. It is also important to track your return on equity over time so that you can see how your business is performing.
9. Days Sales Outstanding
Your days sales outstanding is the number of days it takes you to collect your accounts receivable. This number is important because it tells you how quickly you are collecting your money. It is also important to track your days sales outstanding over time so that you can see how your business is performing.
10. Accounts Receivable
Your accounts receivable is the amount of money that you are owed by your customers. This number is important because it tells you how much money you are owed by your customers. It is also important to track your accounts receivable over time so that you can see how your business is performing.